What is SMS? SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text messages via mobile phones. Also read Bulk sms service provider Currently, SMS has an extremely high consumer usage, but a low business adoption. In otherwords, while billions of SMS messages are delivered between individual consumers each month, the use of SMS as a part of business and marketing strategies is (relatively) low. But this relatively low business usage is changing rapidly, with more and more organisations realising the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. The reason for this increase in business usage is clear – SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retainconsumers, sell and promote products, drive loyalty, and reinforce branding efforts. ...
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
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