USES & BENEFITS OF SMS Marketing

What is SMS?

SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text messages via mobile phones.

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Currently, SMS has an extremely high consumer usage, but a low business adoption. In otherwords, while billions of SMS messages are delivered between individual consumers each month, the use of SMS as a part of business and marketing strategies is (relatively) low. But this relatively low business usage is changing rapidly, with more and more organisations realising the benefits of SMS, and using it as a new media within their traditional marketing communications strategies.  The reason for this increase in business usage is clear – SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retainconsumers, sell and promote products, drive loyalty, and reinforce branding efforts.

Standard communications mediums available to marketers and advertisers are usually rated on three factors:

Reach, Cost and Effectiveness / Retention

The table above shows the comparison of the benefits and costs of the different medium of marketing according to Reach, Costs and Retention. SMS marketing has the best characteristics of High Reach, Low Cost and High Retention!

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USES of SMS Marketing

Building Customer Database Accurately.
By using SMS marketing technology, you can easily build targeted customer database accurately and on autopilot! All you need is a media to communicate and incentive for customer to register their phones with you.

You don’t need employ and train staff to collect mobile phones for you which can be inaccurate through recording error and customer not giving the “real” number. Simply provide an incentive to your targeted customers and they can register their phones on their own through our SMS marketing system with ZERO recording errors.

Increase Traffic & Sales – Promotions E-vouchers & E-Coupons
SMS marketing is perfect for local or national retailers wishing to promote products or services, provide incentives and increase customer loyalty and retention.

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Retailers can send SMS messages to their opt-in subscribers with coupon code inserted directly into the SMS message. Customers can come into the stores and present their coupons right on their cell phones for redemption.

When they arrived at your store, they will buy more than what you have offered!

Improve Customer Relationship Management

Keep your customers informed through SMS about special events and promotions, since they keep their mobile phones with them all the time whenever and wherever they go, they will not miss your important message and will be satisfied with your services.

You do not have to worry about not getting hold of your customers and human miscommunications from your telemarketing or letters not reaching your customers on time.

If you are a restaurant owner and you have a new special menu set you want to promote immediately! What can you do? Placing an advertisement on the newspaper may not be targeted if your customers missed it! Keeping your customers informed is the best sales strategy a restaurant can ever have since it is easier to attract your current customers to try out your new offer than begging new customers to try it!

Increase Interactivity through Quiz

Develop a fun quiz and interact with your customer. If you are a media company like radio stations and newspapers, you can create quiz to keep reminding your customer about your company while they are busy having fun with your quiz.

Research & Survey

Want to know how many users of your products in the market compared to your competition, the market share of your product? Use SMS marketing technology to carry out your survey.

Create a lucky draw program as an incentive to attract customer to participate in your survey. Ask them to send/SMS to you the brand of a product they are using and instantly you will know your market share in your segments.

And best of all, you don’t even need surveyors to carry out these surveys for you which may not even be accurate if they are not conducting the survey properly. This can be done on autopilot, all you need is a media to communicate your survey program!

As a BONUS, you now have a database of the mobile phones of targeted customers of your competitors to call up to make sales. You can be sure these phone numbers are accurate since they are registered by the system (not by form filling which can have writing errors) and targeted to individual and personal (not an office or home number) which you can contact directly.

You can even create promotional programs to attract these markets to switch brands and buy from you by sending promotional coupons to their mobile phones! (don’t even need telemarketing!)Increase Interactivity through Polling.

You must have seen American Idol or Indonesian Idol! Just look at how enthusiastic these people are to participate in polls. People like to participate in polls and they like to see their opinions counted for.

If you are a media company, this is ideal for you to create interactivity with your customers. They want to see their voices heard by you and shared with everyone. They want to know what other readers opinions are. Satisfy them and interact with them, create polling with our SMS marketing technology and you will automatically create a database of active customers!

Fan Club!

Maintaining a fan club can be fun and profitable! If you have a product, services or a fan club that have a community of loyal members, they want to be kept informed of any activity, news, tips and events that occurred. They hate to miss any of these! Keep them happy and start communicating with them through SMS!

If you are a speaker, lecturer, consultant, your fan club want to be kept informed of what you have to say. Satisfy their needs and build yourself a long term profitable fan club!

Suggestions & Comments for Customer Service + Privacy
We know how important it is to listen to our customers. Customer complaints sometimes do not reach the management. Customers cannot find the media to log their complaints, lazy to fill out forms and forms don’t reach the management especially if you are a national companies with branches in remote areas.

The solution: Set up a private SMS Inbox with your company name so that customers can SMS their complaints, comments and suggestions to a private number which will be logged online through the internet. You can now check these comments whenever and wherever you are and make sure your customer service manager never miss dealing with any customer suggestions.

BENEFITS: Why Use SMS Marketing Technology?

Deliverability:

As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign.

Qualified Recipients:
Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products.

Flexibility:
With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month. This is the new “Blue Light Special”!

Range of Use:
Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events…etc.

Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

Cheap Cost:
Since your SMS are sent to targeted customers, you can be sure it is the most cost effective media you can use. Just compared to other media on REACH, COST and RETENTION and you are sure SMS marketing is the winner. (see table above)

If you are setting up a MEMBER by SMS system, the costs of SMS marketing is ZERO and you can at the same time charge a membership fee for profits!

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