Bulk SMS , text-messaging, is the single largest data service on the planet with over 3 billion people texting messaging each other regularly. Despite the popularity of text-messaging, application developers and content providers have yet to make efficient use of this medium. There are many reasons for this... among these reasons is that text-messaging has technical limitations that prevent it from being used in *interesting* applications. Specifically, text-messaging lacks a session management layer. Think about the Internet before cookies and URL rewriting techniques were developed... The Internet was very static... you could request and get pages... But once cookies were developed, the Internet suddenly had commerce, transactions and personalization. Here at SMaSh, we have been hard at work developing a "session-management" layer over text-messaging. With the SMaSh Platform we are introducing the equivalent of "Cookies for Text Messaging". So now the ...