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Simple SMS Marketing Guide

What is SMS? SMS stands for Short Message Service, and are usually 160 characters of text messages to mobile phones. SMS uses a single network, which shall inform the recipient the second message arrives. SMS is very fast and personal communications in a phone call from a better method of perceived confidence. Also read Bulk SMS in Chennai What is SMS marketing? SMS marketing is the practice of building lists of mobile numbers that the sending of SMS ads to these lists. Lists can be constructed in many ways, but there is compliance with rules set by the ACMA on how people's consent to be included your lists. Unsolicited commercial messages sent to one person is called spam and is illegal under Australian law on spam, 2003rd Mobile Marketers generally use an SMS system to manage the online process of sending SMS. These bulk sms systems vary in price and features. The best platforms for SMS marketing have a good combination of cheap sms SMS and Web features. Make sure to ...

Mobile React Helps Heineken Successfully Tap the Power of Mobile Marketing

Bangkok, Thailand, 11 November 2004 – Mobile React announced today the successful conclusion of Heineken’s recent mobile marketing program. The two month activity adopted a sales-linked loyalty rewards program and generated a participation rate in access of 17%, probably the highest measured response rate in Thailand. "The high participation rate was a pleasant surprise, it supports the view that the mobile media is becoming an established tool for marketing,” said a spokesman from Thai Asia Pacific Brewery, the licensee for Heineken in Thailand.  Also read Bulk SMS in Chennai The 2 month campaign ran from 1st September to 31st October 2004. It utilized a point collection mechanic wherein consumers who accumulated enough points could exchange them for exclusive premiums from Heineken. Specially designed 6-pack of Heineken beer cans contained an embedded scratch-off code inside.  "Because we untilized a true unique code embedded in every pack, each entry received was ...